Using the legs I had created for an earlier concept, I decided to play around with layout and text. I felt that coming up with a front cover would give me a better idea on how to design the contents of the publication.
I made a quick sketch of the design layout and then I decided to play around with different typefaces. I wanted the typefaces to be bold but friendly, I began looking at similar typefaces to the ones used in Stand Up To Racisms website/campaign.
Arial Black Regular
- Bold
- Striking
- Lacks Character
- Cohesive with graphics
Univers LT Std 73 Black Extended
- Sci-fi
- X-height low
- Consistent
- Stretched appearance
- Not appropriate
Source Sans Pro Black
- Character
- Commanding
- Bold
Verdana Bold
- Professional
- Consistent
- Bold
Hiragino Sans W8
- Interesting stroke width (end of letterforms)
- Friendly
- Bold
- Stands out
Gill Sans Bold
- Bold
- Friendly
PrimaSans BT Bold
- Even
- Sharp
- Commanding
Within this design I wanted the legs to become a large symbol that would be really engaging and eye-catching. However from the feedback I received it was suggested to play around with the arrangement of type and the scale a bit more as design is quite in your face, setting a commanding tone that doesn't seem approachable. They also felt that these typefaces weren't quite appropriate and to experiment further.
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