Using all of the feedback that I had gained I was able to improve the overall design.
The brand has a strong concept relating to ultra-violet light, this is something that hasn’t been done before. The purple gradient reflects the brand appropriately while still remaining gender neutral. Having high shelf impact it would also stand out against other brands whilst targeting the 18 - 25 demographic. The typeface used is open and friendly making it as accessible and legible as possible. The SPF number is large to be instantly recognisable and seen from a distance. The overall layout is clean and clear, presenting the information in an easily understandable format. Having the design slightly wrap around the bottle also makes it more visually appealing.
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