To start my research I think it is important to see what it currently on the market within the UK looking at flavours, branding and package design.
Fruit Shoot:
- No artificial colours, or flavourings
- No added sugar
- Made with real fruit
- Contains sweeteners - Acesulfame K, Sucralose
- Flavours - orange, summer fruits, apple & blackcurrant, peach & mango, apple, tropical.
- Juiced range - 50% fruit juice from concentrate and 50% water with natural flavourings.
- Hydo range - sugar free still or sparkling water with natural flavourings and sweeteners.
- Bold, block colour bottle
- Fun, logotype with movement
- Includes pictures of the fruit
- Mainly central alignment
- Important info e.g. no added sugar.
- Pop lid bottle
Capri-Sun:
- Real fruit juice and water
- Free from preservatives, artificial colours and flavours
- Reduced the sugar in Original Capri-Sun by 50% - a plant-based, naturally sourced sweetener known as stevia
- Range also features low sugar and no sugar options
- Flavours - Orange, blackcurrant, tropical, summer berries and mango.
- Pouch with straw
- Blue gradient background
- Fruit images included
- Arced logotype with gradient outline
Innocent for kids:
- Smoothies - Peaches & passion fruits, cherries & strawberries, strawberries blackberries & raspberries, oranges mangoes & pineapples, apples and blackcurrants.
- Fruit & veg smoothies - Pineapples carrots & apples, strawberries apples & beetroot.
- Juices - 100% apple, 100% tropical
- Strong logo which incorporates doodle to target children
- Bold, striking colours
- Pure fruit
Cawston Press:
- Pressed fruit shaken up with water
- No added sugar
- Not from concentrate
- No sweetners
- No colours or preservatives
- Strong illustrations
- Engaging type
- Bright colours
- Friendly, healthy feel
The Feel Good Drinks Co.
- No added sugar
- Fruit juices from concentrate
- Friendly design
- Large logo type
- Good colour combinations
- Water colour type illustrations
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