OUGD603 Brief 09: Evaluation

Evaluation:
For my final brief I wanted it to be packaging focused as this is the career direction I am heading towards. I thought that it would be really beneficial to work on a brief with an illustrator  where the artwork is ready for me. I enjoyed having complete control of the brief as I was able to focus the direction I wanted it to head in. Meg was really easy to work with, we mainly communicated over email which worked really effectively. She also produced the work really quickly capturing the style that I wanted. When I found some issues with the formatting of the patterns, Meg sorted out the problems extremely quickly which made my life a lot easier. 

I did struggle to work with the pattern however because it was so busy, I needed to find a way to make sure the type didn’t get lost. I really enjoyed the challenge and I was able to figure out a way around it that didn’t take anything away from the overall design. The previous briefs where I have improved my type and layout skills really came in handy to help me tackle this. Through feedback and testing I was able to find the most appropriate outcome that worked harmoniously with the design. The typeface I have chosen is big and bold to grab attention whilst still having a fun/friendly character. Keeping the type white has helped to keep a clean and healthy overall feel to the brand.

Overall I have really enjoyed doing this brief and I am really pleased with the final outcome. Using my research I was able to identify what would appeal to children whilst also appealing to the parent/guardian that would purchase it. The bright, bold pattern helps to grab attention and stand out from other brands - being vibrant and engaging. This will make children want to pick it up, whilst the joke on the side really helps the packaging to interact with the child.

I have received constant feedback during this project which has helped me to make decisions quickly, as well as giving me good advice to improve the overall design. Using a mock-up has made the design look more professional, although it was difficult working out how to apply the pattern initially.

OUGD603 Brief 09: Final Designs

Final Designs:

Overall the design is bright, vibrant and engaging, reflecting the healthy nature of the juices appropriately. The hand rendered paper cut style of the illustrations creates a friendly and open design that would appeal to children. Putting a joke on the side of the carton will increase the overall interaction with the product. The bright colour contrast draw attention and create excitement making it stand out on a shelf. The type works harmoniously with the background to provide a cohesive visual. Information is clear and organised to provide clarity on what is in the juices. The design not only appeals to children but adults will engage with the fresh and healthy visuals. The carton can be easily recycled and re-sealed so it doesn't have to be drunk all at once and prevents spillages. 

OUGD603 Brief 09: Feedback

Feedback:
After showing my designs to another one of my peers they suggested changing the colour of the boxes around the text to the same colour as the background. This was because the green was too similar to that of in the pattern.

I think this works a lot better at making the text stand out, being a lot clearer and more legible. It also works more harmoniously with the design.

OUGD603 Brief 09: Side View

Side View:
I need to work out what I want to put on the side of the carton that kids can interact with. I think that putting either a little puzzle or game could work effectively, or even jokes.

Fruit & Veg Jokes:

Orange:
- Why did the orange stop? Because it ran out of juice.
- Why did the man at the orange juice factory lose his job? He couldn't concentrate.

Apple:
- How do you make an apple turnover? Push it down a hill.
- When is an apple a grouch? When it's a crab apple!
- What do you call an apple that plays the trumpet? A tooty fruity.
- What did the apple skin say to the apple? I've got you covered.

Pear:
- What are twin's favourite fruit? Pears.

Carrot:
- What's a Vegetable's favourite martial art? Carrotee! 
- Did you hear about the carrot detective? He got to the root of every case. 

Pineapple:
- Why did the pineapple stop in the middle of the road? Because he ran out of juice.
- What kind of fruit do trees like the most? Pine-apple 

Testing out type placement:

I think that the 'Joke' works better straight in line with the rest of the text. 

Adding the joke onto the side provides more interaction with the packaging. It also helpt to break up the pattern.

OUGD603 Brief 09: Mockup Testing

Mockup Testing:
I have decided to buy a mockup so that it will look more professional. I have gone for a small juice carton with a resealable lid. This is different from what is on the market, being card it can easily be recycled and having a resealable lid is also really useful.

Pattern:
It was quite difficult to sort the pattern as I need to make sure it joins up on each side. I have managed to sort it out as there is a clipping mask over the shape which has allowed me to easily apply the pattern.

Pineapple Mockup:
I have mocked it up with the pattern which I think works really well, however now that I have added the type the smaller type isn't as legible.

Increasing small text size...

Increasing the text size has helped to make the smaller text stand out. This text doesn't need to be legible from a distance only the brand logo needs to be see from a distance.

I noticed that the pattern isn't exactly working with the 3D shape where the carton folds in on the left. I've cut half of the pineapple off so that it works more effectively. I have also increased the type size again so that it is more legible.

Apple Lemonade:

Pear, Carrot and Orange:

Feedback:
Showing my designs to one of my peers, they weren't sure about the smaller text being similar to the 'Juiced fruit...'. They suggest trying a different typeface which looks more like copy text - just to differentiate between the information.

Responding to Feedback:

I changed the smaller type to lowercase and put each text only on one line. This works a lot better as the hierarchy of information is a lot clearer.

OUGD603 Brief 09: Type Placement & Colour

Type Placement:
I tested out different type placements working with just black texts, I then applied the background to see if it worked well with the pattern.

Black text doesn't work that well on the background making it harder to read and less legible. 

My favourite two:

I like these two placements as the brand is big and bold, helping it to stand out. The 1st design has the brand name at a slight angle which helps to add more movement. The second design is clear and bold. Both designs show the important information clearly on the front.

Colour:

I think that the text works nicely white as it seems bright, healthy and engaging. However, it isn't that legible, potentially adding an outline could make it stand out more against the background.

This has helped a little bit but the text still needs to stand out more.

I tried putting a shape with a low opacity to tone down the pattern and make the text stand out more. I think that a white overlay works better as the black tones down the pattern too much.

I added squares behind the text to help it stand out against the busy pattern, I think this works but I think black might be too start a contrast.

I've decided to go for the design with the slanted logo as I feel that it helps to give off a more friendly and fun feel. The green seems to work the best at helping the text stand out but also working effectively with the pattern.

OUGD603 Brief 09: Background

Background:
Now that I have the illustrations from meg I need to decide whether to put them on a coloured background or just go for white.

The coloured backgrounds provide a good contrast which makes the fruit stand out. A blue background might be more appropriate as the juices will be mixed with water. All of the patterns work really well on the blue background as well, providing a strong, vibrant colour contrast.

Blues:

I think that my favourite blue are the first one due to the high vibrant contrast and the third design being more cohesive.

Feedback:

Showing the combinations to one of my peers they preferred the 3rd design as it was slightly warmer giving off a friendly and inviting tone. The colours still contrast well but there is more harmony in the overall combinations.

OUGD603 Brief 09: Typography

Typography:
I want a typeface that has energy, being fun and engaging whilst remaining legible.

Millimetre Bold:

- Bold
- Engaging
- Vary stroke width
- Curved, friendly letterforms
- Character

Fengardo Neue Black:

- Bold
- Friendly
- Rounded
- Engaging

Cooper Hewitt Bold:

- Bold
- Consistent stroke width
- Rounded 

Aileron:
Bold

Black

- Varying stroke width
- Open
- Friendly

I think that im going to work further with Fengardo Neue Black as I feel like it has a lot of character that makes it more engaging. The rounded letterforms help to give it a friendly feel while the bold stroke will make it stand out.

Experimentation:
I want to see if I can give the characters a bit more animation to emphasise the jumbled element.

However, I don't think that it quite works and makes the text a lot harder to read due to the thick stroke. Therefore I am just going to keep the type as it is - it already has a lot of character.

OUGD603 Brief 09: Brand Name

Brand Name:
I created a mind-map to help me get some more ideas for the name.

I've decided to go with the name 'Jumble Juice' as I think that most accurately represents the brand by being a mixture of fruit and veg.

OUGD603 Brief 09: Collaboration with Illustrator

Collaboration with Illustrator:

Based on the research I have done for when designing for children I want to work with an illustrator so that it appeals to children, looks friendly and fun. I asked Megan Ojari as I have seen her style working in paper cut with bold colour combinations and I feel this could really work for the packaging.

Images from Megs instagram:

I asked meg in person as I was already friends with her whether she would be up for doing it. She said yes and to just let her know what I want her to do.

I messaged Meg telling her the 3 flavour juices I was doing and that I wanted to create a pattern for each flavour that had a more hand rendered, paper cut finish. I also asked her to make sure that had bright colour contrasts so that they are bright and engaging.

Meg than double checked what exactly I wanted illustrating to make sure she understood what I wanted. She had been working really fast on this for me which has been good to get a visual idea of what it will look like.

Meg then sent me an email with the patterns that she had done asking whether it was what I wanted for the design.

My reply to meg explained that I really liked the illustration but felt that the pattern might be too rigid and in line.

Meg responded quickly saying she agreed with what I had suggested and would make the changes. As I looked at the design again I felt that there needed to be more distinction between the orange and the lemon. Suggesting adding an orangey hue but still being different from the carrot. I also felt that the lemon and apple pattern might be too busy so asking for the green apple slices to be taken out.

Final Patterns:

Overall I am really happy with the patterns that Meg has created, they have bright, bold colours that catch the eye. The playful style should hopefully appeal to both kids and adults while having a fresh/healthy feel.