OUGD603 Brief 09: Juice Packaging

The Brief:

Create a healthy juice brand for kids that appeals both to them and their parents/guardians.

The Problem:

- The sugar tax has just been applied in the UK making drinks with added sugar more expensive.
- Sugar can cause tooth decay, hyperactivity and increase the risk for obesity and type 2 diabetes, as well as other health problems.
-The diets of UK children are particularly lacking in fruit and vegetables, oily fish and fibre.

Objectives / Aims:

- Stand out amongst other brands
- Bold
- Engaging
- Appeal to both children and parent/guardians
- Clear information

Target Audience:

- Parents / guardians
- Kids 8+

Requirements:

- Brand logo

Deliverables:

- Packaging design