Overall the design is bright, vibrant and engaging, reflecting the healthy nature of the juices appropriately. The hand rendered paper cut style of the illustrations creates a friendly and open design that would appeal to children. Putting a joke on the side of the carton will increase the overall interaction with the product. The bright colour contrast draw attention and create excitement making it stand out on a shelf. The type works harmoniously with the background to provide a cohesive visual. Information is clear and organised to provide clarity on what is in the juices. The design not only appeals to children but adults will engage with the fresh and healthy visuals. The carton can be easily recycled and re-sealed so it doesn't have to be drunk all at once and prevents spillages.
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