OUGD603 Brief 04: Coffee Brand Identity (Research)

Coffee Brand Identity (Research):

Looking at popular and luxury coffee brands, and how they stand out in the market will help me to differentiate my own brand.

Nescafe:

Nescafe aims to target coffee drinkers who want instant coffee with a full-flavoured taste, for people on the go such as young professionals. This doesn't come under the luxury banner but it is one of the more popular brands of instant coffee

Design
- Minimum colour - red/blue/gold/orange
- Picture of mug of coffee
- Simple

Roastworks Coffee Co

Speciality coffee roasted in Devon, supplying Marks & Spencer, Wholefoods, Harvey Nichols as well as numerous independent shops and cafes.

Design:
- Strong logotype with luxury feel
- Stripped back bare design - minimalist feel
- Typography focused design
- Mainly black and white design 
- Rustic feel

Union Hand Roasted Coffee

Speciality coffee which is hand-roasted to order, only sourcing direct from farmers.

Design:
- Minimal - stripped back design
- Pops of colour
- Simple type
- Clear layout

Taylors of Harrogate

An independent family tea and coffee company from Harrogate in Yorkshire.

Design:
- Simple logotype
- Bold pattern design
- Injected with pops of colour
- Organised information
- Visually appealing

Footprint Coffee

Speciality coffee independent and roasted by hand deep in the mountains of Wales.

Design:
- Logo - illustration and type combined - hints at travel and economical.
- Bright, bold colours.
- Ordered layout design
- Simple

Fortnum & Mason:

Premium coffee from an upmarket traditional British department store.

Design:
- Classic / retro / traditional
- Pattern
- Serif typeface
- 2 colour design