Student Starpack Awards 2018:
BRIEF F: LUXURY FAMILY RANGE OF CANS FOR TEAS OR COFFEES
Sponsored by The Metal Packaging Manufacturers Association
In the UK, we drink over 60.2 billion cups of tea every year and some 55 million cups of coffee every day. The UK tea industry alone provides 0.02 per cent of the entire country’s annual turnover. However, we have come a long way since instant coffee or straight-up builder’s tea were our go-to choices.
Tea infusions with exotic ingredients and additional health benefits are increasingly popular and with the café culture boom, nearly a fifth of the population visits a coffee shop on a daily basis. Consumers want that premium tea and coffee experience in their homes. The purchase of premium, organic, ethically-sourced and rare varieties of teas and coffees by UK homeowners is on the rise.
A wide range of teas, coffees and infusions from every corner of the world are now sold as gift items or decorative containers for the home. Rare blends, single origin mixes and infusions are presented and kept fresh in beautiful produced speciality tins.
THE BRIEF
To design and develop a new, exciting and eye-catching range of at least three tins for either teas or coffees. Students will need to create a fictitious brand targeting the quality retail sector, including duty free areas at airports and the higher- end retailers such as, John Lewis, Selfridges and M&S. This new range is to be designed primarily for purchase as a luxury gift pack. Metal offers great potential for creative design solutions with not only embossing and debossing but the high quality of print finishes that can be achieved with colour, varnishes and bare metal.
Consider when designing your range (minimum 3 in range) marriageability as a set of three and that the labelling, graphics and overall presentation ensure they are a family of luxury products.
When developing your designs consider re-usability of the tins for a secondary use within the home.
To meet food standards, the contents (tea, coffee or infusions) would if going into production be sealed separately in foil bags and presented in the secondary pack.
Points to consider:
- Creative use of tin
- Marriageability as a set of three luxury tins
- Innovative use of decorative and graphic elements
- Re-usability as a secondary pack
- Shelf impact
- Consumer appeal as luxury gift packaging
Materials to use:
The set of tins must use tinplate as the core element but your models can be made of any appropriate material to represent the metal components. Similarly, any appropriate material can be used to represent the tin contents.
PRIZE
Gold winner - £500 – plus the opportunity to visit Crown Speciality Packaging for the day – spend time with their design team, tour the factory and visit the tool room, engineering and proofing departments.
HELPLINE
Debbie Clements
e. debbie@mpma.org.uk
t. 01189 788433
WEBSITE
http://www.mpma.org.uk/
Entry Process and Deadlines:
1. Online Registration - Deadline Friday 23 March 2018
Online registration must include upload of a four-page single pdf document for each student containing:
- A3 Research Board
- A3 Design Exploration Board
- Net of Recommended Design Solutions
- Image of Finished Pack
Entry Fee payable at time of registration:
The entry fee is £20 per entry and you will be asked to pay by cheque, card or bank transfer. If your college is paying for all entries together please select "Invoice" as the payment method.
Once you have submitted your online registration you will receive an automated email informing you of the next stage.
2. Results of preliminary judging will be sent to students week commencing 9 April 2018
3. Physical Pack Submission (for entries shortlisted by judges) - Deadline Friday 4 May 2018 - 3D model and a hard copy of the A3 development boards to be submitted for final judging.
4. Results of final judging to be announced by Friday 25 May 2018.
5. The Awards Presentation and Celebration will take place on Wednesday 27June 2018 at the IOM3 Headquarters at 297 Euston Road, London.
TUTORS
The online form must be completed by the student submitting the pack. The student will need the tutor's name, phone number and email address.
Tutors will receive an automated email to inform them when a student has registered and submitted an entry. Tutors can request a list of all their registered students upon emailing chia.brooks@iom3.org after the registration closing date.
WHAT THE JUDGES ARE LOOKING FOR
Originality and aesthetic qualities of the design, rather than the commercial viability.
How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding.
The quality of portfolio, which must include evidence of research and the development of the design
Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability.
CONDITIONS OF ENTRY
1. Students must be in full time education
2. Entries must be per student - teams are not allowed
3. A nominal fee of £20 per entry is required. If you decide to cancel your entry, but have received an entry number and don't inform us you have cancelled, you will still be liable for payment.
4. To be eligible for stage 1 of the judging process, the online registration form must be completed on or before the published closing date.
5. To be eligible for stage 2 of the judging process, the physical packs and A3 boards of the selected entries must be delivered on the published dates.
6. Work sheets must not show the entrant’s name or university/college.
7. Physical packs cannot show the entrant's name or university/college, but must have the entry number attached to the underside by self adhesive label. Any work received without the entry number may be disqualified.
8. It is the student's responsibility to arrange for the work to be returned, either by supplying stamps, organising a courier or personally collecting. All uncollected work will be disposed of.
9. IOM3 has unlimited rights to use all work submitted to promote the awards. The sponsor owns the right to develop the solution with the entrant.
10. Whilst IOM3 will take reasonable precautions, it cannot accept responsibility for loss or damage to an entrant’s work. Adequate protection of all entries is essential.
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