MPMA - YouTube Videos
In a series of short videos Mark Hurst and Corrina Korrubel, Designers - Product, Packaging and Graphics at Crown Aerosols & Speciality Packaging explore different elements of metal packaging to help with the brief.
The Benefits of Metal Packaging
- Tactile
- Range of finishes - luxury feel
- Protective, strong, durable
- Robust
- Collectible
- Gifting
- Fine detail embossing
- After use storage
- 100% recyclable
Exploring Different Tin Shapes
- Tine can be cut into different shapes
How Tins are Made
- Printed body blank
- Each component is printed on separate sheets
- Body formed around a mandril and seamed
- Components seamed
How Tins Can Tell a Story
- Different illustration on each tine
- Different story
- Artists series
- Brand heritage - colour, style
- Inspirational / motivational quotes
- Different storys
How Ideas Evolve From Concept to Final Product (Foxes Vinnie Tin) - From Concept to Reality
- Looked at existing shapes in their portfolio
- Illustrated Vinnie in different scenes
- Looking at how shape and illustration work together
- Vac form insert
- Finishes applied to the design
Different Tin Finishes
- Metallic is considered from the onset
- Finishes are important
- Pantone colours are industry standard
- Holographic is heat applied - in areas not all over
- Perforate
- Pearl emboss
Collectable Tins
- Metal lasts
- Recylable
Watching these videos has made me realise that use of the tin and the shape that it takes is a really important part of the brief. This is something I will need to consider from the onset of the brief making sure it is integral to the design.
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