Typography:
I want a typeface that has energy, being fun and engaging whilst remaining legible.
Millimetre Bold:
- Bold
- Engaging
- Vary stroke width
- Curved, friendly letterforms
- Character
Fengardo Neue Black:
- Bold
- Friendly
- Rounded
- Engaging
Cooper Hewitt Bold:
- Bold
- Consistent stroke width
- Rounded
Aileron:
Bold
Black
- Varying stroke width
- Open
- Friendly
I think that im going to work further with Fengardo Neue Black as I feel like it has a lot of character that makes it more engaging. The rounded letterforms help to give it a friendly feel while the bold stroke will make it stand out.
Experimentation:
I want to see if I can give the characters a bit more animation to emphasise the jumbled element.
However, I don't think that it quite works and makes the text a lot harder to read due to the thick stroke. Therefore I am just going to keep the type as it is - it already has a lot of character.
Brand Name:
I created a mind-map to help me get some more ideas for the name.
I've decided to go with the name 'Jumble Juice' as I think that most accurately represents the brand by being a mixture of fruit and veg.
Collaboration with Illustrator:
Based on the research I have done for when designing for children I want to work with an illustrator so that it appeals to children, looks friendly and fun. I asked Megan Ojari as I have seen her style working in paper cut with bold colour combinations and I feel this could really work for the packaging.
Images from Megs instagram:
I asked meg in person as I was already friends with her whether she would be up for doing it. She said yes and to just let her know what I want her to do.
I messaged Meg telling her the 3 flavour juices I was doing and that I wanted to create a pattern for each flavour that had a more hand rendered, paper cut finish. I also asked her to make sure that had bright colour contrasts so that they are bright and engaging.
Meg than double checked what exactly I wanted illustrating to make sure she understood what I wanted. She had been working really fast on this for me which has been good to get a visual idea of what it will look like.
Meg then sent me an email with the patterns that she had done asking whether it was what I wanted for the design.
My reply to meg explained that I really liked the illustration but felt that the pattern might be too rigid and in line.
Meg responded quickly saying she agreed with what I had suggested and would make the changes. As I looked at the design again I felt that there needed to be more distinction between the orange and the lemon. Suggesting adding an orangey hue but still being different from the carrot. I also felt that the lemon and apple pattern might be too busy so asking for the green apple slices to be taken out.
Final Patterns:
Overall I am really happy with the patterns that Meg has created, they have bright, bold colours that catch the eye. The playful style should hopefully appeal to both kids and adults while having a fresh/healthy feel.
Packaging for children (Research):
Packaging for children is an unusual market as the target customer - the child - is rarely the one making the purchase. Attracting a child’s attention is the initial goal for packaging.
Enticing the child:
- Packaging design is more important than functionality.
- Packaging that triggers an emotional response in the child is hugely successful.
- Emotional response to packaging is important, as this is what stimulates a purchase.
- Engaging a child’s senses to encourage interaction with the product - and the more interactive and engaging your product packaging is, the more it’ll stand out from the other products available.
- Packaging that is colourful and covered in fun and exciting drawings does best at attracting children.
- Linking your packaging to TV characters or popular children’s films is a great way to capture a child’s attention in-store, and combining this with a packaging design that shows off the entire product can trigger a child’s imagination and make your products irresistible.
- Just as important to make the packaging appeal to parents.
Enticing the parent:
- It’s vital that packaging doesn’t just look fun, but will also be functional and useful for their child.
- It needs to show its value to the parent as something that will benefit the child.
- Packaging that triggers an emotional response in the parent as well as the child is much more likely to succeed, as parents will be happier to make a purchase knowing the product is useful.
Overall, the packaging needs to connect to kids and parents alike, appealing to a child’s imagination and impulses through visually captivating designs, whilst also offering practicality to the parent.
Juice Flavours:
Looking at my research fruit and veg juices could be a good way to give children some nutrients as well as being more of an upcoming trend. I was also inspired by what Cawston Press are doing with their juices for kids. I have found some juice recipes on the internet that are for kids, which will be good to use for my brand.
Apple Lemonade - 2 apples, 1/2 small lemon.
Kale, mint and pineapple - 200g kale, 1 large slice pineapple, 2 small handfuls of mint leaves.
Pear, carrot, orange - 4 large carrots, 1 orange peeled, 1 pear
These flavours will need to have added water as the sugar intake would be too much for a child.
Health (Research):
Sugar:
Fizzy drinks, fruit juice and squash can be high in sugar, which can cause tooth decay. Because sugary drinks can be high in energy (calories), having these drinks too often can also lead to weight gain and obesity.
The best drinks to give children are plain water and milk.
The kind of sugar we eat too much of is known as "free sugar". Free sugars are any sugars added to food or drinks, or found naturally in honey, syrups and unsweetened fruit juices.
Drinks with free sugars include:
- squashes
- fruit juices and smoothies
- juice drinks
- fizzy drinks
- flavoured milks
- milkshakes
These drinks can cause tooth decay, and most contain very few nutrients. They can also be filling, which could reduce a child's appetite for foods that contain the nutrients they need.
Diluting squash well with water will make it less sugary.
Unsweetened 100% fruit juice or smoothies:
When fruit is juiced or blended, the sugar contained in the fruit is released, which can damage children's teeth and may cause tooth decay.
However, fruit juices contain valuable vitamins and minerals.
Government advice is to limit the amount of fruit juice and smoothie we have to a combined total of 150ml a day (one portion).
150ml of unsweetened, fresh 100% fruit juice or smoothie can count as one of your five daily portions of fruit and veg.
(https://www.nhs.uk/chq/Pages/are-squash-and-pure-fruit-juice-better-for-children-than-fizzy-drinks.aspx?CategoryID=51&SubCategoryID=163)
Juicing:
Juicing is a process which extracts water and nutrients from produce and discards the indigestible fibre. Without all the fibre, your digestive system doesn’t have to work as hard to break down the food and absorb the nutrients.
When you remove the fibre from the produce, the liquid juice is absorbed into your blood stream quickly. If you are only juicing fruits, this would cause a rapid spike in blood sugar and unstable blood sugar levels can lead to mood swings, energy loss, memory problems and more!
(https://www.foodmatters.com/article/juicing-vs-blending-which-one-is-better)
The advantages of juicing for kids:
- Children are growing. Fresh juices are a great way to get high concentrations of nutrients into a child’s systems at such an important time in their physical development.
- Children who drink fresh juices regularly are less likely to fall sick compared to children who don’t drink.
- Juicing can be a great way to introduce new foods into a child’s diet. Stronger tastes such as lemon can be used to disguise more subtle tastes like spinach that children may otherwise turn their nose up at.
- Juicing is a great way to broaden an infant’s pallet and give them a balanced diet.
(https://juicing-for-health.com/guide-to-juicing-for-kids)
The main benefits of juicing are:
- Juicing allows for quicker digestion and an improved rate of absorption of nutrients into the body.
- Juicing leads to better detoxification and improved health.
- Juicing gives your stomach and intestines a rest as it removes hard to digest fibres.
- Juicing can be a great way to get kids to eat their greens or any other vegetables that they will not eat in isolation.
(https://juicing-for-health.com/ultimate-beginners-guide-to-juicing)
Blending:
Unlike juices, smoothies consist of the entire fruit or vegetable, skin and all and contain all of the fibre from the vegetables. However, the blending process breaks the fibre apart (which makes the fruit and vegetables easier to digest ) but also helps create a slow, even release of nutrients into the blood stream and avoids blood sugar spikes. Smoothies tend to be more filling, because of the fibre, and generally faster to make than juice.
Limit fruit juice and smoothies to a combined total of 150ml a day. Keep it to mealtimes, as it can cause tooth decay.
Current Juice Brands:
To start my research I think it is important to see what it currently on the market within the UK looking at flavours, branding and package design.
Fruit Shoot:
- No artificial colours, or flavourings
- No added sugar
- Made with real fruit
- Contains sweeteners - Acesulfame K, Sucralose
- Flavours - orange, summer fruits, apple & blackcurrant, peach & mango, apple, tropical.
- Juiced range - 50% fruit juice from concentrate and 50% water with natural flavourings.
- Hydo range - sugar free still or sparkling water with natural flavourings and sweeteners.
-
Bold, block colour bottle
- Fun, logotype with movement
- Includes pictures of the fruit
- Mainly central alignment
- Important info e.g. no added sugar.
- Pop lid bottle
Capri-Sun:
- Real fruit juice and water
- Free from preservatives, artificial colours and flavours
- Reduced the sugar in Original Capri-Sun by 50% - a plant-based, naturally sourced sweetener known as stevia
- Range also features low sugar and no sugar options
- Flavours - Orange, blackcurrant, tropical, summer berries and mango.
- Pouch with straw
- Blue gradient background
- Fruit images included
- Arced logotype with gradient outline
Innocent for kids:
- Smoothies - Peaches & passion fruits, cherries & strawberries, strawberries blackberries & raspberries, oranges mangoes & pineapples, apples and blackcurrants.
- Fruit & veg smoothies - Pineapples carrots & apples, strawberries apples & beetroot.
- Juices - 100% apple, 100% tropical
- Strong logo which incorporates doodle to target children
- Bold, striking colours
- Pure fruit
Cawston Press:
- Pressed fruit shaken up with water
- No added sugar
- Not from concentrate
- No sweetners
- No colours or preservatives
- Strong illustrations
- Engaging type
- Bright colours
- Friendly, healthy feel
The Feel Good Drinks Co.
- No added sugar
- Fruit juices from concentrate
- Friendly design
- Large logo type
- Good colour combinations
- Water colour type illustrations
