Friday, April 29, 2016
OUGD406 Studio Brief 02 - Licence to Print Money - Self Evaluation and Feedback
Self Evaluation:
I have found this brief really challenging to come up with a suitable idea for the banknote. Doing lot’s of research has helped me to produce a more informed design. However I have noticed that I am lacking in visual sketches I seemed to go with the first idea I had come up with. This is because typographically I was limited to the ideas that I could think of for it. But I do believe that compositionally it works well to produce an interesting and compelling design. I was really pleased to find that my design stood out as being completely typographically based, this shows that I did a thorough initial idea process to create a unique design.
I have struggled with time limits with this brief, as when the design hadn’t printed the way I wanted, I hadn’t allowed extra time to try and refine it. I think within my design I could have tried to make it look bolder and more exciting, possibly experimenting more with stock and colour choice. Overall I think I have produced a good design and with an addition of a numeral and refinement in printing, I know that I can produce a professional looking design that is exhibition worthy.
Feedback:
It was believed that I have produced a strong and interestingly visual design. They particularly liked the compositional elements with the text and enjoyed looking at all the different slang. However it was felt the design might not look too much like a bank note, possible adding a numeral to the composition will help this. They liked the transparency of the word ‘FIVER’ providing visual intrigue and highlighting security features.
I have found this brief really challenging to come up with a suitable idea for the banknote. Doing lot’s of research has helped me to produce a more informed design. However I have noticed that I am lacking in visual sketches I seemed to go with the first idea I had come up with. This is because typographically I was limited to the ideas that I could think of for it. But I do believe that compositionally it works well to produce an interesting and compelling design. I was really pleased to find that my design stood out as being completely typographically based, this shows that I did a thorough initial idea process to create a unique design.
I have struggled with time limits with this brief, as when the design hadn’t printed the way I wanted, I hadn’t allowed extra time to try and refine it. I think within my design I could have tried to make it look bolder and more exciting, possibly experimenting more with stock and colour choice. Overall I think I have produced a good design and with an addition of a numeral and refinement in printing, I know that I can produce a professional looking design that is exhibition worthy.
Feedback:
It was believed that I have produced a strong and interestingly visual design. They particularly liked the compositional elements with the text and enjoyed looking at all the different slang. However it was felt the design might not look too much like a bank note, possible adding a numeral to the composition will help this. They liked the transparency of the word ‘FIVER’ providing visual intrigue and highlighting security features.
OUGD406 Studio Brief 02 - Licence to Print Money - Final Design
Overall I am a little disappointed with my design as I hoped that it would turn out a lot better and more refined. However I still have time to perfect the printing in time for the exhibition.
OUGD406 Studio Brief 02 - Licence to Print Money - Printing
After discussing my options with various tutors we had come to the conclusion of using wood block type at vernon street. However on further inspection the blocks are all different sizes and it would be extremely hard and time consuming to justify the type. Therefore I have made the decisions to have all of my design produced via screenprint.
Stocks I have chosen to work with:
Colorplan Brocade White 135gsm
Stocks I have chosen to work with:
Colorplan Brocade White 135gsm
Accent Smooth Glacier White 135gsm
Naturalis Absolute White Matt 135gsm
Mohawk Superfire Ultrawhite Smooth 118gsm
I have chosen to work with all white stock as I want the text to be clear and legible and provide a nice contrast to a blank template.
Colour choice:
For the background type I have chosen to go with the colour blue, this is to help keep context with my note. The slang term for a £5 note is also a bluey.
For the 'FIVER' text I have chosen to go with a metallic silver to highlight a security feature of the note and bring that overall feel of a banknote.
Printing:
I have found the whole screenprinting process really hard to get the hang of, and I have also noticed how time consuming it can be. Although I am aware that when done correctly it produces some really nice results.
As my design uses very thing type I noticed how difficult it was to get it to show up before the ink started to block up the screen. I produced lot's of copies and then it would just be a case of evaluating which one had worked the best.
When applying the silver text on top I found this really difficult as it blocks up the screen a lot quicker than the other paints. It also gave a translucent effect where you could only see the text in certain lighting. This wasn't something that I wanted for my design, so it was suggested to wait for it to dry and over print. This however came with its problems as it was extremely hard to line up. Out of the many prints I did there were only two that I could consider for submission. However after talking to Simon he was really pleased with how they had turned out are even suggested making the text more translucent as it was nice to see the blue come through the silver. After considering this I realised that it actually does work well my design just needed a little refinement. It was also suggested to add a numeral which I think will bring the whole design together. This is something I will consider changing for the exhibition.
Thursday, April 28, 2016
OUGD406 Studio Brief 03 - Collaborative Practice - Poster Design
The poster design really needed to stand out and put the information out there as clearly as possible. Anna has used the logo design to create a poster by expanding the image out. We noticed that the type was very difficult to initially read so we tackled the problem by flipping the image so that the darker side is where the text would be, which would make it easier to read. Because we were on a limited amount of time we did fail to notice it says 'Production' which was not something we wanted. This however can easily be edited at a later stage. The only other downfall we neglected was not including the sponsors logos on the poster.
Final design:
OUGD406 Studio Brief 03 - Collaborative Practice - Invites
As we wanted to remain consistent our new logo is going to go on the front of our postcard invites. We decided on a size of 12cm x 12cm as we felt that it was the appropriate formatting to be legible and eye catching.
We began by looking at how the type should be aligned and keeping the same typeface as the one used for the logo.
Final printed design:
We began by looking at how the type should be aligned and keeping the same typeface as the one used for the logo.
The design was tried out with a white and black background but we found the white to be much more pleasing to the eye, the black was too harsh and stark. We wanted the information of the exhibition to be clear and concise and to create more intrigue generating more interest. The type aligned to the left is easier for the eye to follow and provided a more ordered design.
Final printed design:
As a group we are really please with how these have turned out, they also work really nicely with the wayfinding as we were trying to emphasise consistency in design.
We decided to compile a list of where we could possibly send the invites out to, this would speed up the whole process if we were picked and shows how organised our group is.
List of people to send the invites to:
Yorkshire Evening Post
No 1 Leeds; 26 Whitehall Road; Leeds; West Yorkshire; LS12 1BE; England; 0113 243 2701
Leeds City College (Art Courses)
Park Lane Campus, Park Ln, Leeds LS3 1AA
Leeds Beckett University (Art Courses)
Leeds LS1 3HE
University of Leeds (Art Courses)
Leeds LS2 9JT
Manchester Met University
Sandra Burslem Building, Manchester Metropolitan University, Lower Ormond St, Manchester M15 6BH
University of Huddersfield
Queensgate, Huddersfield HD1 3DH
Leeds Art Gallery
The Headrow, Leeds LS1 3AA
Leeds City Museum
Millennium Square, Leeds LS2 8BH
Leeds City Council
Leeds Museums and Galleries,
Leeds Museum Discovery Centre
Carlisle Road
Leeds
LS10 1LB
Lord Whitney Studio
Scott Hall Mills, Buslingthorpe Lane, Leeds, LS7 2HT
B & W Studio
No reviews · Graphic Designer
2nd Floor, Castleton Mill, Castleton Cl · 0113 245 4200
Duke Studios
No, 3 Sheaf St
0113 245 9487
SNAP Design Studio
The Old Brewery, High Court
0113 880 5662
Bark & Bite Motion Graphic Design Studio
80 York Street
0113 347 0377
Punch Creative
Studio 28, Bagley Ln
0113 255 7285
Studio Raygun
30-38 Dock St
Studio BellyTimber
Aire St
0113 345 0106
2020 Perfect Vision Limited
Millshaw Park Ave
0113 272 0277
Hungry Sandwich Club
Duke Studios, 3 Sheaf St
07972 096337
Van Amstel Studios
71 Brackenwood Dr
07950 534634
Boxhead
Duke Studios, 3 Sheaf St
0113 320 1480
Refresh Interactive Ltd
Duke Studios, Munro House
07795 006135
Giles Cooke Design
Powerhouse Studios, Ground Floor, 1912 Mill, Sunny Bank Mills,, Farsley
0113 224 8121
Teabag Studios
1-5 Springfield Mount
0113 217 7023
OUGD406 Studio Brief 03 - Collaborative Practice - Wayfinding Boxes
The box idea for our wayfinding was something that they were really keen on us utilising. Sammy quickly mocked up a net design.
We are really happy with how these have turned out, and at a larger scale I think that they will be really effective at catching peoples attention. Having them stacked in different ways is also really interesting and helps keep the focus on them.
We are really happy with how these have turned out, and at a larger scale I think that they will be really effective at catching peoples attention. Having them stacked in different ways is also really interesting and helps keep the focus on them.
OUGD406 Studio Brief 03 - Collaborative Practice - Refining the Branding
The development of our designs had come on so much from what it was previously. We kept a square format which was mentioned in our feedback, to keep consistency, as well as adding a square frame to bring order to the design. I much prefer these logos to the previous ones and I think they typeface works better, it looks sleek but it also stands out providing a strong contrast to the background image.
Final Design:
We chose to use the uppercase design as we felt it provided more impact and we easier to read. We really want to keep our designs consistent so this design will be transferred to the wayfinding, invites and signage.
Window Vinyls:
Because the background was changed the window displays needed to change accordingly, but it seemed to work better, producing more a more vivid colour display.
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